Evaluate Post-Distribution Inventory
You most likely offer different versions of a product, and different pricing structures, for various countries or geographical regions. But after you ship your products to the appropriate distributors in each region, how do you know if your products are being siphoned off into grey markets, or how many of your products are actually being purchased from dealers and activated by consumers?
Carrier iQ’s Mobile Intelligence platform enables you to track your mobile device inventory, easily and accurately, throughout the distribution channel. Depending on the level of information consumers are comfortable providing within an opt-in/opt-out framework, Carrier iQ can collect information such as device identification, operators of SIMs, and country and time of activation – information important to helping you evaluate your post-distribution inventory.
By helping you understand the flow of mobile devices in distribution, Carrier iQ enables you to:
Track grey markets worldwide, so you can grasp regional price differentials and preserve your margins.
Manage inventory more tightly throughout your channels, by using actual consumer activation data from devices rather than relying on sell-through data from your distributors.
Know how long products remain in the channel before consumers purchase and activate them – and how many devices become stuck in the channel.
Plan production more accurately by knowing your models’ sell-through pace and location – so you can coordinate production ramps.
Focus promotional activities and discounts to clear the specific channels where products are languishing, without wasting resources on higher-performing channels.