Mobile Intelligence for Network Operators
Mobile network operators (MNOs) face fierce competition, saturated markets, and disruptive threats from Over-the-Top (OTT) players. To maximize investments in their networks, devices, and business operations, MNOs must drastically improve their efficiencies and keep their customers happy.
Carrier iQ's mobile intelligence platform provides contextual insights into how customers interact with their devices, from application and device usage to perceived network performance. Carrier iQ's mobile intelligence platform empowers MNOs to act fast and to make evidence-based business decisions to optimize their networks, provide excellent customer service, and partner with impactful applications and device vendors.
Unlike solutions that attempt to gather and process information from disparate sources of data within the communications network, CiQ uniquely empowers operators with "outside-in" experiential information, obtained directly from the mobile device. Device-side information is the only truly objective view of how handsets and devices are performing on the network, and how mobile devices perform day-to-day in the hands of customers. CiQ transforms customer experience into insightful mobile intelligence in three steps:
Big Data Analysis: Aggregates, normalizes, and enriches information across millions of devices to uncover customer experiences, statistics, and trends.
One-vs-Many: Compares the performance of a device vis-a-vis the entire device population to identify performance problems, whether in the devices or in the network.
Machine Learning: Advanced algorithms learn from big data to identify macro patterns, diagnose problems, and isolate outliers.