Mobile Service Intelligence is the process of analyzing data from phones to give you a uniquely powerful insight into mobile service quality and user behavior. Carrier IQ's Mobile Service Intelligence Platform (MSIP) is the smart database at the heart of our solution. It receives raw data (known as Metrics) from phones and converts them into reliable, repeatable Measures which feed into analytic applications. The MSIP delivers true enterprise grade performance, with its proven ability to process data submitted by millions of phones with outstanding integrity and security.

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We know you don't just want data, you want to solve business problems and identify new business opportunities. The IQ Insight application suite uses data from the MSIP to deliver true Actionable Intelligence, tailored to specific business areas. From the performance information to support the launch of a new phone or service to historical information to understand in detail customer behavior and usage patterns, the IQ Insight suite cuts through the complexity to allow you to focus on critical business issues, create and track Key Performance Indicators (KPIs) and all in the knowledge that the data is measured at the point the customer experienced it – in the phone.

What's more, the combination of the MSIP and IQ Insight lets you move seamlessly from broad trend data across many users, through comparative groups down to diagnostic data from individual devices. Now, not only can you identify trends, you have the power to drill down to specific instances, giving you the insight your specialists need to make a difference. That is the power of Mobile Service Intelligence.