Insights into Mobile Customer Experience

iQ xPlore transforms device-sourced metrics into rich customer experience insights related to device performance, enabling mobile operators and device vendors to compare performance using dashboards, generate custom reports, or integrate with other operational intelligence for further analysis.

iQ xPlore transforms raw and concurrent streams of events into human understandable analytics. The transformation process enfolds over multiple steps, beginning with the use of iQ App to securely source metrics directly from consumer mobile devices. iQ xPlore then provides context enrichment, correlation across metrics, noise filtering and time-alignment, and delivers a variety of analytics organized into domains that include voice, data and throughput, coverage and roaming, battery, and application.

The output analytics of each domain include facts and Key Performance Indicators (KPIs) that are indexed by static attributes such as device models, cell IDs, Radio Access Technologies (RATs), or the serving operators.

Benefits for Mobile Network Operators

  • For

    Benefits

    Features

  • Network Managers
    Optimize network coverage and performance
    Reports on data coverage and performance, latency and data usage, as well as throughput voice performance, including set-up latency and failure
  • Reduce roaming costs and identify silent roamers
    Identifies locations where subscribers roam on third-party networks; including silent roamers
  • Measure the whole customer experience
    Continuous monitoring of mobile customer experience with location information.
  • Marketing
    Benchmark devices; understand device usage
    Compares device model performance and power usage
  • Wi-Fi Strategy
    Identify opportunities to maximize Wi-Fi offload
    Analyzes Wi-Fi usage and associated cellular coverage, data upload/download, session lengths, set-up latency and RSSI

Benefits for Device Vendors

  • For

    Benefits

    Features

  • Marketing
    Gain accurate and instant pulse of business
    Direct feedback from user devices without reliance on traditional market research
  • Product Planning
    Optimize features and BOM planning
    Adoption rate and usage profile of new features can be measured in near-real-time to enable quicker planning, alternative promotion strategies, or renegotiation of prices with third-party vendors
  • Product Planning
    Application portfolio management
    iQ xPlore determines “out-of-the-box” true handset usage, giving insights into application usage by different segments, application usage during the first “n” days, overall application launches and duration, user interaction, and the path of the application
  • Product Planning
    Accelerated development and testing
    iQ xPlore can accelerate pre-launch testing and certification phase by automatically recording problems and their context as they happen, and provide data for developers to analyze, thus improving the quality and consistency of testing
  • Supply Chain
    Accurate and immediate access to sell-through data
    iQ xPlore provides accurate, detailed views of the devices as they move through the distribution channels, enabling device manufacturers to more proactively control channel lifecycle, manage inventory more tightly, track grey markets worldwide, and improve plan production