Device Vendors

Accelerate product launches and deliver superior mobile performance with Carrier iQ’s Mobile Intelligence System for device vendors.

Staying Ahead of the Curve. Mobile device vendors compete in a rapidly-evolving marketplace. To keep track of key consumer trends, device vendors must continually understand how their consumers actually experience performance. Armed with this information, they can drive better business decisions to improve agility in their operations.

Customer Experience drives customer loyalty and builds brand equity. Metrics sourced from actual devices in the field provide far more accurate insights than what might be obtained from network data, drive-testing or research sources.  Carrier iQ’s Mobile Intelligence System provides device vendors with the necessary insights to deliver the best possible mobile experience to their consumers.

Carrier iQ’s Mobile Intelligence System is built on our Big Data Analytics engine that helps uncover actionable insights into the customer experience.  With Carrier iQ’s zero compute-impact, device-resident iQ Agent software, device vendors can obtain complete and near real-time visibility into the user experience across millions of devices.

Flawless Product Launches

Accelerating time to market is a constant challenge. Delivering a quality experience and staying ahead of the competition requires device vendors to streamline their processes, especially during pre-launch testing and certification. Engineers are challenged to instrument devices to capture the specific context and conditions in sufficient detail to understand the failures.

  • Accelerate Testing and Certification. Carrier iQ accelerates testing and certification of devices with its integrated agent and analytics that identify product issues early in the development cycle.
  • Measure Performance from Production Devices. Carrier iQ’s zero impact agent can be deployed in production software in order to collect experience metrics from devices throughout the development lifecycle.
  • Measure Key Performance Metrics. Advanced analytics allow device vendors to measure critical metrics that impact user experience, including: battery drain, call drops, software crashes, and other critical quality measures.
  • Reduce No-fault-found Devices: Statistics show that 15% to 20% of smartphones are returned, but 30%-40% of those returned have no detectable defect. By leveraging CiQ Mobile Intelligence analytics, customer service representatives (CSRs) are equipped with accurate information to assess whether or not a device is faulty.

Carrier iQ’s industry-leading privacy and end-to-end security mechanisms protects the confidentiality of customer data while allowing manufacturers to benefit from device-sourced analytics.

Streamline Channel Distribution

Selling premium mobile devices into a worldwide market requires managing and optimizing a complex supply chain, from the time
shipments leave the factory through various distribution channels. Once products leave the factory, device vendors have little
visibility into the distribution pipeline. Many devices are channeled into grey markets. Some are stockpiled in anticipation of future demand, while
some are actually activated and used by consumers. Carrier iQ’s Mobile Intelligence System enables device vendors to track mobile device inventory easily and accurately through distribution channels. Timely and accurate information related to the status of device shipments allow manufacturers to track the actual performance of their supply chain, optimizing inventory to maximize sales.

  • Optimize inventory through different channels by relying on activation data rather than only reports from distributors.
  • Improve channel efficiency by identifying channel bottlenecks where devices may be stuck.
  • Increase production planning efficiency: prioritize specific models based on actual sales and activation data.
  • Enhance marketing promotions by measuring the effectiveness of campaigns through actual device sales and usage.
  • Drive sales by accelerating channel delivery into regions where demand is strongest.
  • Identify and track unauthorized trans-shipments with near real-time visibility of channel inventory.

Carrier iQ’s leading privacy and end-to-end security protects the confidentiality of customer data while allowing device manufacturers to optimize their distribution channels.

Optimize Product BOM

Consumers pay a premium for mobile devices with cutting edge features, and device vendors are constantly competing to deliver the fastest, sleekest
products that differentiate and grow market share. New product planning is a critical competency that must keep up with shifting consumer interests and shortening product life cycles. Traditional market research tools such as focus groups, test campaigns and surveys are no longer adequate in today’s competitive marketplace. Carrier iQ’s mobile intelligence system tracks precise facts and measures actual usage and behavior. Device vendors gain access to actionable insights about the adoption rate and usage profile of new features, allowing them to optimize the features being offered.

  • Quick-cycle Feature Planning. Device usage analytics identify actual usage of new features, allowing device vendors to refine and optimize device capabilities.
  • Optimize Device BOM. Measurement of actual device usage supports business decisions on reducing costs or investing in bill of material components.
  • Leverage in Component Procurement. Through continual measurement in the field, device vendors can track the quality and performance characteristics of specific components that affect the user experience, thus allowing more control over their supply chain and better sourcing decisions.

Carrier iQ’s leading privacy and end-to-end security protects the confidentiality of customer data while providing device manufacturers with the direct benefits of device-sourced analytics.

Deliver Great Customer Experiences

As software and services become more critical to success in the mobile market, device vendors must deal with a growing number of applications
running on their devices. Understanding which services are being offered and how consumer trends are shifting is critical to maintaining the most relevant user experience.

With Carrier iQ’s application analytics, device vendors can quickly identify usage trends, including key the applications and services in use, and how users experience them.

  • Launch Effective Marketing Campaigns that target user segments based on app usage.
  • Drive Customer Loyalty by packaging / offering key apps with mobile devices.
  • Tune device performance by understanding real-world mobile app usage behaviors.
  • Benchmark voice, data and network performance to ensure production of best-in-class products.

Carrier iQ’s leading privacy and end-to-end security protects the confidentiality of customer data while providing device manufacturers with accurate customer experience analytics.